We help great organizations inspire people to improve their health, their finances, and their futures by encouraging them to think differently about how they communicate to their employees about their benefits. One of the key ways we do that is by sharing our insights on our blog and through our resources.
The posts below are a good way to orient yourself with our work, whether you’re new to the Segal Benz Blog or a returning reader. We’ve curated these selections from our rich collection of blog posts. You’ll also find more on everything you’ll need for effective benefits communication in our free resources library.
Why Benefits Communications Matters
Benefits drive business goals, foster loyalty, improve morale, and increase productivity—but only if your people know about them and use them correctly. And that only happens with simple, frequent communication.
The 10 Keys to Unlocking Effective Benefits Communication
We’ve cracked the code to effective benefits communications. When applied correctly, our 10-key framework results in unparalleled engagement with benefits. We share our methodology in our 3-ebook series, Unlocking Successful Benefits Communication: A 10-Key Framework Every Organization Needs to Get Results. The following blog posts highlight our 10-key approach.
Creating the Right Foundation
To create truly successful benefits communications, you need to start with a few fundamentals: a communications strategy, a strong brand, and a single place where your people can find all their benefits information. Learn why these things matter.
Taking a Marketing Approach
The best way to get people to engage in their benefits is by borrowing a page from the consumer marketing playbook: Elicit and act on feedback; simplify; target and segment your audience; and use a variety of channels to communicate throughout the year.
Incorporating Behavioral Science
Apply the science of how people make decisions to help your employees overcome barriers to engagement and maximize the effectiveness of your communications.
The best communicators know how to do more with less and leverage resources to create standout communications.
No time is more important than open enrollment for ensuring your communications are helping your people make smart decisions. These posts can help.
When it comes to getting people engaged in benefits that improve their well-being—physical, emotional, financial wellness, or all 3—your communications have a big job to do. These blog posts explain why.
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