We help great organizations inspire people to improve their health, their finances, and their futures by encouraging them to think differently about how they communicate to their employees about their benefits. One of the key ways we do that is by sharing our insights on our blog and through our resources.
The posts below are a good way to orient yourself with our work, whether you’re new to the Segal Benz Blog or a returning reader. We’ve curated these selections from our rich collection of blogs. You’ll also find more on everything you’ll need for effective benefits communication in our free resources library.
Why Benefits Communications Matters
Benefits drive business goals, foster loyalty, improve morale, and increase productivity—but only if your people know about them and use them. And that only happens with simple, frequent communication.
How to Effectively Communicate Big Benefits Changes
What 3 Clients Learned About Benefits Communication During the Pandemic
3 Things We Wish Everyone Knew About Benefits Communication
5 Reasons Why Benefits Communication Is More Important Than Ever
5 Ways That Benefits Improve Employee Engagement—and the Bottom Line
7 Reasons Your Employees Don’t Care About Their Benefits
The 10 Keys to Unlocking Effective Benefits Communication
We’ve cracked the code to effective benefits communications. When applied correctly, our 10-key framework increases engagement with benefits. We share our methodology in our 3-ebook series, Unlocking Successful Benefits Communication: A 10-Key Framework Every Organization Needs to Get Results. The following blog posts highlight our 10-key approach.
Creating the Right Foundation
To create truly successful benefits communications, you need to start with a few fundamentals: a communications strategy, a strong brand, and a single place where your people can find all their benefits information. Learn why these things matter.
5 Research Statistics to Guide Your Communications Strategy
7 Innovative Case Studies to Inspire Your Communications
Metrics That Matter for HR and Benefits Communication
Debunking 7 Myths About Employee Benefits Communication
Use Employee Personas to Power Up Your Communications Strategy
What We Can Learn from Amazon to Drive Employee Benefits
Why Your Employees Do Nothing (and What to Do About It)
Your Participants’ Demographics Are Changing. Are Your Communications Keeping Up?
Communicating Bad News to Your People
Don’t Cut Corners: Brand Your New Benefits to Truly Engage Employees
Harness the Power of Your Brand to Drive Benefits Engagement
Making It Easier to Engage with Benefits Information
5 Common Website Usability Mistakes and How to Avoid Them
Does Your Benefits Site Accommodate All Your People?
6 Things That Make an Employee Benefits Website Great
Bringing a Benefits Website to Life
Taking a Marketing Approach
The best way to get people to engage in their benefits is by borrowing a page from the consumer marketing playbook: Elicit and act on feedback; simplify; target and segment your audience; and use a variety of channels to communicate throughout the year.
Use Online Focus Groups to Better Understand Your Audience
Ask Employees What They Want. That Way, You’ll Create Programs They Actually Use
Employee Feedback Is Crucial for Successful Benefits Programs
Visual Media Makes Benefits More Accessible
Bold Messages That Work: An Enrollment Campaign That Created Buzz for New Benefits Among Millennials
Why Looks Matter: Highly Visual Communications Improve Engagement
Factors to Consider Before Adding a Channel to Your Communications Mix
Reaching Your Dispersed Workforce
7 Ways to Engage Employee Resource Groups in Benefits Communications
Personalized Benefits Communication: Are We Making It Easy Enough?
Targeting and Segmenting Benefits Communications: What You Need to Know
Easy-to-Use Decision Support Tools to Help Your Employees Make Good Choices
Reimagining the Employee Onboarding Experience
Benefits Ambassadors Are the Real Deal
Designing a Memorable Employee Experience for Annual Enrollment—and Every Day
Use the New-Hire Experience to Set the Tone for Benefits Communication
Incorporating Behavioral Science
Apply the science of how people make decisions to help your employees overcome barriers to engagement and maximize the effectiveness of your communications.
5 Behavioral Nudges That Boost Retirement Planning Engagement
2 Universities Show Behavioral Nudges That Work
Apply Behavioral Economics to Build a Better Wellness Program
Do More with Less: Leverage Loss Aversion to Spur Action
Rhymes on a Page Get Employees to Engage
The best communicators know how to do more with less and leverage resources to create standout communications.
How to Get the Biggest Impact from Your Communications—With Any Budget
How to Get Big Results with a Limited Benefits Communication Budget
How to Meet Communication Budget and Resource Challenges
The Top 3 Signs You Should Be Investing in Benefits Communications
With Benefits Communications Budgets on the Rise, Here’s How to Spend Wisely
No time is more important than open enrollment for ensuring your communications are helping your people make smart decisions. These insights can help.
Are Virtual Events Here to Stay? (Psst…The Answer is Yes!)
6 Mistakes You're Making with Your CDHP Rollout
6 Tips for Communicating Wellness Programs During Open Enrollment
Last-Minute Open Enrollment Advice from Our Communications Consultants
Our Best Advice: Tips, Tricks, and Resources You Can Apply This Enrollment
Targeting Open Enrollment Communications for Better Engagement
When it comes to getting people engaged in benefits that improve their well-being—physical, emotional, financial wellness, or all 3—your communications have a big job to do. These blogs explain why.
How to Help Your Employees Improve Their Personal Finances
How to Help Your People Stress Less and Avoid Burnout
Why Your Employees Are Burned Out and What You Can Do About It
Wooing Workers Back to the Workplace
5 Ways to Support Your Managers—So They Can Support Your Well-Being and Benefits Efforts
4 Campaigns That Show How Silicon Valley's Top Employers Integrate Health and Wealth
5 Ways to Help Employees Prioritize Health and Financial Well-Being
5 Ways to Make Your Mindfulness Program Stick
Getting Results-Based Wellness Right: The 5 Rules of Employee Engagement
Lessons from Lenovo: Creating an Employee Experience and Focus on Holistic Well-Being
Let Your Employees Be Your Guide in Creating a Financial Wellness Strategy
Why Saving Is So Hard for Employees (and Why Employers Should Care)
Push Your Employees Offline—and on Vacation
Financial Wellness Matters Now More than Ever
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