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Segal Benz  >  Insights  >  Events

Events

The Conference Board

Session: Global Benefits Engagement—Communicating Total Rewards Throughout the Employee Lifecycle

Date: Tuesday, June 13, 2023

Time: 1–2 p.m. ET

REGISTER

Events over the last several years have put a spotlight on benefits and well-being, as organizations fight to attract and retain talent. As a result, aligning benefits communications strategies with your company’s values and business strategy has never been more important or more challenging.

In this session, learn how BeiGene created a global benefits experience that engages employees in all that’s offered at every stage in the employee lifecycle. We’ll discuss the value and obstacles of communicating global benefits at scale and provide solutions to engage employees and candidates equally and effectively. You’ll learn how to:

  • Define your vision for global benefits engagement
  • Understand how to create a consistent experience with total rewards, across geographies, that also accommodates local differences
  • Identify top priorities in your global benefits engagement roadmap

Speakers:

  • Cassandra Roth, Senior Consultant, Segal Benz
  • Anna Mawani, Director, Benefits, BeiGene
Northeast Business Group on Health (NEBGH): All Roads Lead to Benefits

Session: The Art and Science of Effective Benefits Communication

Date: Thursday, June 15, 2023

Time: 2:05–2:35 p.m. ET and 2:45–3:15 p.m. ET

REGISTER

Employees expect a work environment that not only supports their health but also supports them holistically, including their life choices, culture, and causes they believe in.

Where are benefits heading, and how do employers juggle the expectations of employees with constraints like cost, resources, and C-level priorities?

This breakout session will focus on the latest tips for capturing employees’ limited attention and unlocking benefits engagement while amplifying your organization’s values. You will:

  • Learn how to lay the groundwork for an effective communications strategy
  • Understand the essentials for marketing your benefits programs successfully
  • Explore strategies to help your messaging resonate with employees and their families

Speakers:

  • Marco Diaz, Senior Vice President, Global Head of Benefits, News Corp
  • Shannon Dilema, Global Benefits & Wellness Specialist, KKR
  • Drew Train, CEO, Co-Founder, OBERLAND
  • Megan Yost, SVP Engagement Strategist, Segal Benz
This is an NEBGH member-only event.
CUPA-HR: Northern New England Chapter

Session: Marketing Tips and Tricks to Increase Benefits Engagement

Date: Tuesday, June 27, 2023

Time: 1:15–2:05 p.m. ET

Location: Portland, Maine

REGISTER

Workforces are increasingly diverse, and, because of the variety of generations, backgrounds, experiences, and needs, employers are often overwhelmed by how to explain the broad range of benefits they offer. So how do you get more of your people to use those benefits? Take a page from consumer marketing to increase awareness, communicate value, and drive engagement.

In this session, you’ll learn about the latest trends in marketing and how they can be applied to benefits communications, including:

  • Understanding what motivates people and identifying their barriers to engagement
  • Reaching people where they are
  • Cutting through the clutter of an information-overloaded world
  • Addressing your employees’ needs 

You’ll also learn how new technologies, like workflow automation and artificial intelligence, can help benefits and HR teams improve employee experiences, establish consistent processes, and save time, enhancing the overall experience for employees.

Speaker:

  • Peter Turgeon, Director, Innovation, Segal Benz

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