Session: The Power of Benefits Branding
Date: Tuesday, March 31
Time: 2:35–3:35 p.m. ET
Location: Hyatt Regency Savannah; Savannah, Georgia
Discover how your benefits brand influences the way employees evaluate and interact with your programs. In this session, you'll learn what branding is and isn’t, how to align your messages with your brand, and ways to apply your benefits brand consistently across all communications.
You’ll also hear from Marc Fournier, the University System of New Hampshire’s Director of Human Resources–Benefits and Compensation. He’ll talk about his institution’s brand journey, what he’s learned along the way, and how developing and consistently applying benefits branding helps engage his employees in the valuable benefits that USNH offers.
- Andrew Kaplan, VP Sr. Consultant
- Sarah Frick, Communications Consultant
- Marc Fournier, University System of New Hampshire