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We are a communications and marketing agency solely, purposefully, and passionately focused on employee benefits.

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Segal Benz  >  Insights  >  Blog
How to Make It Easy for Employees to Select Their Beneficiaries

Getting employees to make decisions about benefits can be challenging. This includes selecting beneficiaries. Learn how the State of Rhode Island’s Office of Employee Benefits simplified a complicated process, making it easier for employees to take action.

by Bella Giannetti. March 07, 2023 in User Experience, Branding & Design, Financial Benefits, Engagement
Key Benefits and Total Rewards Communications to Prioritize in 2023

There’s a lot for HR and benefits professionals to concentrate on in 2023: an ongoing war for talent, economic headwinds, delivering on DEI goals, navigating return-to-office policies, and, of course, helping people appreciate their benefits and total rewards. So, with all these significant challenges, how can you best focus your limited time and resources to support your people in the year ahead? Here are six key areas to prioritize.

by Megan Yost. February 03, 2023 in Value of Comms, Strategy, Engagement
4 Signs That It’s Time to Give Your Website a Makeover

Many employers and plan sponsors think of their websites as one-time, big-ticket investments that take care of themselves, but, like all technology, there comes a point where a site must evolve to stay relevant. So how do you know if it’s time to update yours?

by Cat Brewer. January 30, 2023 in User Experience, Technology, Branding & Design, Strategy, Engagement
Happy Holidays from Segal Benz!
As 2022 comes to a close, we want to thank you for once again being part of our community. We’re thankful to do work we love, that has an impact on so many people’s lives. And we’re honored to share our expertise with you. Wishing you happy holidays and a new year filled with hope and harmony.
by Jennifer Benz. December 12, 2022 in Wellness, Value of Comms, Engagement
Building Trust and Dispelling Fears: Encouraging Preventive Care Through Healthy Activity and Smart Incentives

Deferred preventive care is a reality that has only become more prominent as a result of the COVID-19 pandemic. Now, more than ever, it’s mission critical to create thoughtful strategies built around supporting our employees and helping them put their health first. See how one organization did just that.

by Gabby Kerrigan. November 17, 2022 in
Communicating About Lifetime Income: A New Framework from DCIIA

Consider this: Every day 10,000 Americans turn 65. And by 2030, all baby boomers—over 20% of the U.S. population—will be eligible to retire or will be retired. That’s a whole lot of people who will be making decisions about what to do with their retirement savings! Fortunately, there’s a new resource to help you communicate with participants about turning their hard-earned DC savings into retirement income.

by Megan Yost. October 25, 2022 in Financial Benefits, Engagement
How to Create the Most Helpful Parent and Caregiver Support Experience

Disruption has hit us all over the past couple of years. While a lot of things are back to normal, some employees are still struggling with major obstacles in the form of reliable care for children and aging parents. As an employer, you may offer family and caregiving benefits that are amazing. But the very people these benefits and resources are designed to help are too busy juggling to take notice. So how do you reach them and communicate your company’s willingness to provide support? Here are 5 things you need to know.

by Cassandra Roth. October 12, 2022 in Work/Life Benefits, Value of Comms, Targeting, Strategy, Engagement
Engage All the Generations in Your Workforce

With five generations in the workforce, it’s crucial to understand each one’s communication preferences and what makes them sit up and take notice. Here’s how to do that.

by Bella Giannetti. September 12, 2022 in User Experience, Targeting, Strategy, Engagement
3 Marketing Techniques That Will Increase Employee Engagement

Iconic marketers create memorable campaigns that elevate awareness and demand for their brands, by inspiring and motivating consumers and by creating messages that are relevant and address consumer needs. And you can do the same thing. Here’s how.

by Bridget O’Meara. August 23, 2022 in Branding & Design, Strategy, Engagement
Tools and Tips to Give Your Open Enrollment Benefits Communications a Boost

Annual open enrollment is right around the corner, and that means your team is in the middle of your busiest season. Are your benefits communications ready to inform, engage, and motivate your people? If not, we have some tools and tips to help give your communications a boost.

by Laura Hensley. August 08, 2022 in Value of Comms, Branding & Design, Enrollment, Engagement

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