Your benefits home page is a preview of the experience visitors are about to have on your benefits site. Make it easy on the eyes and easy to navigate. But most importantly, make it easy for people to find exactly what they need.
Lenovo’s holistic emphasis on well-being has been uniquely successful in attracting, engaging, and supporting employees. Its employee-centric focus is cleverly coupled with integrating diverse topics across health and wealth and in framing programs around the problems they can solve, versus which departments they’re a part of.
Your people need to be reminded of the value of all their benefits all year long, in ways that are meaningful for them. That’s why continuous communication and engagement are so crucial to helping employees and their families make the most of their financial benefits. It’s also why honors like the Eddy Awards play such an important role in our industry, spurring innovation and idea sharing across all different types of employers, addressing a variety of employee needs.
Ask and you shall receive—finally! With larger communication budgets in hand, the big question for benefits leaders is where to spend that money for maximum impact. Here’s what to do when you hear “yes” to your request for more communications budget.
Your benefits can be the cornerstone of creating an unforgettable user experience for your people—especially when your benefits communications leverage your brand. Learn how a solid brand provides a competitive advantage for any employer or plan sponsor trying to promote its benefits.