What ingredients make for a successful benefits communications campaign? It’s not magic, but strategy. Here’s how to develop interesting, meaningful, and instructive benefits campaigns designed to engage, educate, and empower employees to act in ways that improve their lives.
One of the main reasons employees don’t remember anything you send them might be explained by the cognitive load theory. Cognitive load refers to the amount of working memory it takes to process information, and certain types of language affect the cognitive load required to store information. This includes benefits and health care communications. So what should you do to make your communications more memorable? Keep it simple.
Want to know what your people think about their benefits? Ask them. Online focus groups allow you to have a live conversation with up to 1,000 people at the same time, via text. By using simple poll and ranking questions, asking open-ended questions, and having participants vote on each other’s answers, we found five things to be true of most employees.
Every year, MetLife releases a comprehensive study on the employee experience. This year’s report focuses entirely on how employers take care of their people and the employee perception of that effort. Here are the results.
Open enrollment can be overwhelming, even to the most seasoned human resources professionals. So much effort goes into reviewing your benefits and medical plan designs, socializing changes, and obtaining approvals from leadership. On top of that, you need to communicate what’s new and changing to employees, along with reminding them about everything you offer. So what can you do to ensure success?
Disruptions due to COVID-19, inflation, and concerns about a recession continue to be very real issues for employees. As a trusted source of information, employers play a critical role in making sure employees and their family members receive accurate, timely, and consistent messaging. Here’s what you can do to support your people.
There are many reasons why employees are distracted and disengaged—from an inability to stay focused to work-life balance challenges—and it isn’t getting any better. Employee engagement has declined for the second year in a row, and that’s following a decade-long year-over-year rise. While it’s no secret that disruption in work and in life has occurred, the mystery remains: How do we connect with our people again?
While organizations increasingly champion diversity, equity, and inclusion (DEI), their time, energy, enthusiasm, and even the tangible benefits that result from these efforts don’t always translate to immediate business results. When this disconnect occurs, DEI programs face the risk of losing their importance in the organizational pecking order. So how do you ensure that your DEI programs are driving the kind of measurable increases in attracting and retaining employees, while satisfying the outcomes that leadership seeks?
Tools like ChatGPT and other generative AI systems will transform the way we work. While it’s easy to get caught up in brainstorming the possibilities of this amazing technology, it’s also important to remember that, as a tool with limitations and blind spots, ChatGPT should be used mindfully, with common sense.
Promoting mental health resources has been a top priority for our clients for the past several years. Yet recent research suggests that despite attention on this topic, workers’ mental health continues to decline, with inflation and economic uncertainty contributing to already elevated feelings of stress lingering from the pandemic. Here’s how to promote your behavioral health benefits during Mental Health Awareness Month and throughout the year.