For communications your people can’t help but notice, borrow a page from Dr. Seuss. There’s a reason you can still recite excerpts from One Fish, Two Fish—it’s the rhymes. Not only are they fun, but they also power up your brain and help you process information more easily. Imagine what adding them to your headlines could do for your benefits communications!
Employee benefits are an organizational imperative for top employers. These programs not only make for a more productive workforce but also help drive other business goals. And that’s just one reason why effective benefits communication is so crucial to the success of your organization and its people.
As traditional health and wellness benefits give way to those with a more holistic approach to well-being, benefits leaders are making it a priority to help people understand the relationship between their health and their wealth—something that’s changed markedly in just the last decade.
When you’re about to sign a contract with a new benefit provider, you want to be sure you can quickly and easily inform your people what’s in it for them. That’s why it’s important to learn how committed prospective vendors are to effective communication before you select them. Here’s how.
Your benefits home page is a preview of the experience visitors are about to have on your benefits site. Make it easy on the eyes and easy to navigate. But most importantly, make it easy for people to find exactly what they need.
The trick for doing more with less? Start by prioritizing where to focus resources to make the biggest impact. As you’ll see, big problems don't always require big solutions.
Lenovo’s holistic emphasis on well-being has been uniquely successful in attracting, engaging, and supporting employees. Its employee-centric focus is cleverly coupled with integrating diverse topics across health and wealth and in framing programs around the problems they can solve, versus which departments they’re a part of.
Your people need to be reminded of the value of all their benefits all year long, in ways that are meaningful for them. That’s why continuous communication and engagement are so crucial to helping employees and their families make the most of their financial benefits. It’s also why honors like the Eddy Awards play such an important role in our industry, spurring innovation and idea sharing across all different types of employers, addressing a variety of employee needs.
A custom benefits website provides your employees and their family members with one place to go for all their benefits-information needs.
Think you know what your employees want? What they like? The only way to know for sure is to ask. You’ll be happy you did!