Personalization is a top priority for large employers, and thinking about ease of access is key to making that effort work.
As we move into 2020, there are some really exciting topics that are top of mind and are driving our work with large organizations. Here are just a few of the things I’m most energized about and spending the most time working through.
Change is hard. Read how 2 universities used the carrot-and-stick approach—coupled with strategic, multi-channel communications—to drive CDHP enrollment and wellness engagement.
Keep print in your benefits communications mix by choosing recycled or certified paper and printers committed to environmentally friendly printing options.
When you roll out a new program or campaign and you’re underwhelmed by the response to it, don’t assume there’s a problem with program. Instead, there may be a few common barriers preventing your people from taking action. Luckily, we know how to get around them!
Benefits communication experts offer tried-and-true tips and advice for creating winning annual benefits enrollment communications
To inspire action, frame your benefits communication around the concept of loss aversion.
To keep you centered and help you stay calm during benefits open enrollment, try one of these 8 breathing exercises.
Whether you’re driving an open enrollment campaign, creating a new benefits guide, or promoting a wellness program—when you increase the visual pleasure of what you’re communicating, your people are more likely to engage, learn, understand, and ultimately take action.
No doubt you’ve heard this before: The only constant is change. Take the workforce, for instance. Not only do benefits communications need to resonate with a population that could span 5 generations, but they also need to work for a population that’s growing more culturally diverse.