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We are a communications and marketing agency solely, purposefully, and passionately focused on employee benefits.

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Segal Benz  >  Insights  >  Blog
Sorry I’m Late

After nearly a year of anxiety, grief, fear, anger, and stress, your people are looking to you for guidance. When and how you communicate can provide reassurance.

by Jennifer Benz. January 08, 2021 in Wellness, Strategy, Change Management
Happy Holidays from Segal Benz!
2020 has been such a challenging year for all of us, so as the holidays approach, we would like to wish all of you a safe and happy holiday season!
by Jennifer Benz. December 16, 2020 in Strategy
How Often Have You Met a Real Legend?

Segal is no stranger to industry legends. Our halls have seen the likes of employee benefits and HR innovators for over 80 years. But few have had both the professional and personal impact that Howard Fluhr has had. He’s been a sagacious, trusted advisor to his clients and colleagues for decades and has dedicated his career to strengthening the U.S. retirement and health care systems.

by Tami Simon. December 14, 2020 in Value of Comms
5 Research Statistics to Guide Your Communications Strategy

To say that we are living in a unique time is an understatement. And one of the greatest challenges for employees adapting to this new normal is that this was not an evolutionary change. Instead, like the flip of a switch, your employees’ lives turned upside down in a moment. So what can your organization do to help employees cope? The answer is surprisingly simple: Communicate.

by Ettore Toppi. December 01, 2020 in Value of Comms, Strategy, Research & Studies, Engagement
Visual Media Makes Benefits More Accessible

Benefits can be difficult for employees to understand. And reading a 20-page handbook about benefits doesn’t motivate most people to action. But videos can.

by Chris Fielder. November 10, 2020 in Value of Comms, Branding & Design, Targeting, Strategy
Taking a Page from Get Out the Vote: How Good Design Inspires Action

It would be an understatement to say 2020 has been a difficult and unsettling year. And now we’re in the middle of open enrollment—and the election—season. Those of us responsible for communicating important information to employees, participants, and the public understand that words matter and that messaging needs to be clear, concise, and easy to understand. But words alone won’t grab attention. Good design married to the right words will.

by Laura Hensley. October 29, 2020 in Branding & Design, Engagement
Why Print Will Never Die

I’m a library lover. Well actually, I’m a print lover. And I’m not alone. Print is tangible. It’s physically shareable. And it can feel more personal. That’s why print should be a part of your communications mix.

by Caroline Lowry. October 26, 2020 in Branding & Design, Targeting, Enrollment, Engagement
How to Effectively Communicate Big Benefits Changes

A critical part of our work in benefits communications is helping our clients—and by extension, their participants—navigate change. Whether you’re introducing a new benefit, revising your retirement plan design, or updating health plan offerings, helping people understand what’s changing and why is key to driving acceptance and to changing behaviors.

by Megan Yost. October 13, 2020 in Enrollment, Change Management
Communication Is Key to Conducting Annual Enrollment During COVID-19

How should you move forward in conducting this year’s annual enrollment? For starters, create a plan that is thoughtful, thorough, and agile; communicate frequently; and show empathy. This can go a long way toward making annual enrollment a good experience for both employees and your team.

by Laura Hensley. September 21, 2020 in Value of Comms, Strategy, Enrollment
Health Care Reform Revisited: 10 Years Later, What Matters for Communications?

Ten years later and the ACA is still being debated. With all this uncertainty during an election cycle, what topics matter for communications?

by Laura Hensley. September 09, 2020 in Value of Comms, Strategy, Health Care, Change Management

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