Whether you’re driving an open enrollment campaign, creating a new benefits guide, or promoting a wellness program—when you increase the visual pleasure of what you’re communicating, your people are more likely to engage, learn, understand, and ultimately take action.
No doubt you’ve heard this before: The only constant is change. Take the workforce, for instance. Not only do benefits communications need to resonate with a population that could span 5 generations, but they also need to work for a population that’s growing more culturally diverse.
For communications your people can’t help but notice, borrow a page from Dr. Seuss. There’s a reason you can still recite excerpts from One Fish, Two Fish—it’s the rhymes. Not only are they fun, but they also power up your brain and help you process information more easily. Imagine what adding them to your headlines could do for your benefits communications!
Employee benefits are an organizational imperative for top employers. These programs not only make for a more productive workforce but also help drive other business goals. And that’s just one reason why effective benefits communication is so crucial to the success of your organization and its people.
As traditional health and wellness benefits give way to those with a more holistic approach to well-being, benefits leaders are making it a priority to help people understand the relationship between their health and their wealth—something that’s changed markedly in just the last decade.
When you’re about to sign a contract with a new benefit provider, you want to be sure you can quickly and easily inform your people what’s in it for them. That’s why it’s important to learn how committed prospective vendors are to effective communication before you select them. Here’s how.
Your benefits home page is a preview of the experience visitors are about to have on your benefits site. Make it easy on the eyes and easy to navigate. But most importantly, make it easy for people to find exactly what they need.