As we move into 2020, there are some really exciting topics that are top of mind and are driving our work with large organizations. Here are just a few of the things I’m most energized about and spending the most time working through.
When you roll out a new program or campaign and you’re underwhelmed by the response to it, don’t assume there’s a problem with program. Instead, there may be a few common barriers preventing your people from taking action. Luckily, we know how to get around them!
Whether you’re driving an open enrollment campaign, creating a new benefits guide, or promoting a wellness program—when you increase the visual pleasure of what you’re communicating, your people are more likely to engage, learn, understand, and ultimately take action.
No doubt you’ve heard this before: The only constant is change. Take the workforce, for instance. Not only do benefits communications need to resonate with a population that could span 5 generations, but they also need to work for a population that’s growing more culturally diverse.