When you roll out a new program or campaign and you’re underwhelmed by the response to it, don’t assume there’s a problem with program. Instead, there may be a few common barriers preventing your people from taking action. Luckily, we know how to get around them!
Whether you’re driving an open enrollment campaign, creating a new benefits guide, or promoting a wellness program—when you increase the visual pleasure of what you’re communicating, your people are more likely to engage, learn, understand, and ultimately take action.
No doubt you’ve heard this before: The only constant is change. Take the workforce, for instance. Not only do benefits communications need to resonate with a population that could span 5 generations, but they also need to work for a population that’s growing more culturally diverse.
For communications your people can’t help but notice, borrow a page from Dr. Seuss. There’s a reason you can still recite excerpts from One Fish, Two Fish—it’s the rhymes. Not only are they fun, but they also power up your brain and help you process information more easily. Imagine what adding them to your headlines could do for your benefits communications!