We do that in 3 ways:
Sharing the best of benefits communication
Effective communication can create tremendous value for organizations and their people. We share information through our research, writing, presentations and resources. We have created the industry standards and continue to lead the charge in elevating benefits communication as a key business driver.
Aligning benefits and business results for every organization we serve
We begin every client engagement with an in-depth strategy and planning process that seeks to define the role of benefits in the organization and the specific behaviors needed to create business results. We look at the entire employee or participant experience, from plan design to the vendor ecosystem. We anchor all our work in this view, revisiting strategy with every campaign and measuring results at each milestone. The result is a more insightful and clear path to create success with each unique organization we serve.
Creating a consumer experience for employees and plan participants
With a clear strategy and plan in place, we then build the resources and ongoing campaigns that create a truly consumer experience for benefits. We start with the foundation each organization needs: a compelling brand and a modern, delightful website to serve as the central information source. With those in place, we architect year-round campaigns that drive action. We work across every channel—from print to digital to social—to create an overall experience that makes people love their benefits.