Workforce Management printed an article in October, “Can Zappos’ corporate culture survive the Amazon jungle?,” describing the takeover situation between Internet giant Amazon and online retailer Zappos. Jennifer Benz is quoted regarding the open nature of Zappos’ communications.
Press
October 07, 2009
Workforce article quotes Jennifer Benz
“Can Zappos' corporate culture survive the Amazon jungle?”September 29, 2009
Communication Is Essential in Uncertain Times
This article, published in the Fall 2009 edition of Council Prospector, Alaska's SHRM magazine, explains specific tactics that can ensure a company’s crisis communication is authentic and effective, including using social media and in-person communication to build trust and get information out quickly. It shows you effective ways to prepare for your next big communication event (whether or not you know when it will occur) by creating a communications Playbook, a ready-to-go document that can guide you through your next unexpected event.
September 06, 2009
Employee Benefit News editorial features expert advice from Jennifer Benz
A recent editorial by the Employee Benefit News staff in September, “Communication expert offers enrollment tips”, featured tips for enrollment communication from Jennifer Benz. The article contains suggestions for emphasizing the value of benefits in an uncertain economy.
September 01, 2009
Have you taken self-service too far?
In the article, “Have you taken self-service too far?”, Jen Benz reminds employers of the need to include a personal side to enrollment communication. Web sites and automated phone service are wonderful tools, but are not enough to ensure a successful enrollment.
August 01, 2009
What if social media is just a fad?
Think that social media is just a passing fad? You may not be alone, but in Jen Benz’s article, “What if social media is just a fad?”, she points out that regardless of how long social media will be around, it is a great way to communicate right now.
This article, published in the August edition of Employee Benefit Adviser, discusses reasons why employee communications should utilize the social media tools available today – even if they are daunting and may not be around tomorrow.
August 01, 2009
A little birdie told me: Using Twitter for benefits communication
Jen Benz’s article, “A little birdie told me: Using Twitter for benefits communication” was recently included in the August edition of Employee Benefit News.
The article is the second in a two-part series explaining the purpose and practical application of Twitter for benefits professionals. The case study included in the article highlights Jen and Fran Melmed’s work with IKEA.
The first article, “Say it all in 140 characters,” was published in the July edition.
August 01, 2009
Workforce Management interviews Jennifer Benz
Jen Benz was interviewed for Workforce Management’s August 2009 edition in the article, “Tweeting health benefits … in 140 characters or fewer.” The article discusses the new trend of using Twitter to communicate health benefit information to employees. Specifically, the article talks about Ikea, and the company’s recent use of Twitter for its open enrollment, for which Benz was their adviser.
The article goes on to discuss advantages of using social media to communicate, and get employees engaged in, health benefits.
July 01, 2009
Say it all in 140 characters: Everything you need to know before joining the 'Twitterverse'
The July 2009 edition of Employee Benefit News will include Jen Benz’s article, “Say it all in 140 characters: Everything you need to know before joining the ‘Twitterverse.’”
The article is the first in a two part series devoted to explaining the advantages of using Twitter for benefits communications.
June 26, 2009
PLANADVISER Magazine quotes Jennifer Benz
Jennifer Benz was recently interviewed for an article in June, “Spinning the Web: Web education tools can help advisers communicate more efficiently and effectively” in PLANADVISER Magazine.
Jen discussed the benefits of communicating via the Web. She stressed the need to know your audience and their level of understanding before deciding on a communication channel.
June 17, 2009
Why companies should have their benefits on the Internet and why the excuses they use not to aren't relevant
Jennifer Benz’s article, “Why Companies Should Have Their Benefits on the Internet and Why the Excuses They Use Not to Aren’t Relevant” was recently included on EmployersWeb.com.
The article, published in June, lays out four advantages for having access to employee benefits online and then goes on to refute the three main reasons employers give as to why benefits should not be on the internet.