Employee Benefit News recently published their November edition, including the feature article “Are you talking to me?” The article contains best practices for benefits communication, reminding employers that how you communicate is just as important as what you say.
Two trends that are emerging as effective tools to reach your audience are consumer marketing strategies and social media, according to the article. Jennifer Benz is quoted and was a resource for the information on social media and its advantages to employers.
The new technology tools available for social media allow employers to reach a large number of employees with relatively little effort. Employees can communicate with leadership or other employees to find answers to questions and know where to find specific information. Benz notes one thing to watch out for, however, is the need for the overall tone and message to remain professional.
While these new trends have their place, print materials are still an effective way to reach a target audience as well. Benz Communications’ work with Intuit on a wirebound book for employees containing investment information is cited by Employee Benefit News as one such example.
To read the complete article, visit Employee Benefit News .