Jennifer Benz is featured in the Employee Benefit News article “Looping them in” in the March 2009 print edition.
Benz discusses the importance of targeting communication to spouses and families who make up a large portion of health care costs. She also shares tips for making communication effective.
From the article:
“Benefit programs are really about how people manage their lives, and they impact very personal things like the health and finances of employees and their families,” concludes Benz, “so if you can help the families take better care of themselves, and that might just be simple ways to make the programs easier for them to use, they’re going to really appreciate that, and that’s going to translate into more trust and loyalty for the organization.”