DoubleNet Pay is the brainchild of three Georgia natives who believe that all consumers should have a clear understanding of their disposable income. The startup, which launched in 2014 with a $50,000 grant, uses a simple mobile app to help employees track their bills and due dates, then seamlessly schedule bill payments and set aside savings around their paycheck cycles. The result is a paycheck that matches the amount left to spend that month without headaches or guesswork.

We were delighted to support DoubleNet Pay’s product launch with a strategic eye toward employee engagement. We clarified the company’s value proposition and brand promise, and created a suite of prelaunch marketing materials—all in time for its debut on the ADP Marketplace.