Bay Healthy is an ambitious public health campaign rooted in the employer community in the San Francisco Bay Area. The brainchild of former Safeway Health President Dr. Kent Bradley, Bay Healthy was designed to change people’s mindset around health and, subsequently, the behaviors affecting it. To do that, we partnered with Dr. Bradley and the business-sponsored Bay Area Council to help start a different type of conversation: one that recognizes the intrinsic connection between personal well-being and the health of the community.
Like any successful effort to effect behavioral change, we created a communications campaign that would be deployed on multiple fronts: publicly, through media; tangentially, in alignment with employer wellness efforts; and directly, via social media.
