Ardent is a premier provider of health care services, based in Nashville, Tenn. Its subsidiaries own or operate hospitals and health care systems throughout the United States. With its benefits plans—particularly its wellness program—the company sought to communicate to its more than 11,000 employees that caring for their own health was critical to providing excellent care to patients. 

Since 2010, a long-term communications strategy has helped Ardent employees to better engage in and appreciate their benefits, and allowed the company’s wellness programs to flourish. We anchored Ardent’s strategy to a meaningful, memorable benefits brand that unifies communication across various health care systems. The brand tagline Know more, choose better, live well has helped employees connect with and take annual action in a bold results-based wellness program. It has also supported financial benefits and changes as the company’s health plan options evolve each year.