BAYADA is one of the country’s largest providers of home health care, providing nursing, rehabilitative, therapeutic, hospice, and assistive care services to children, adults, and seniors in the comfort of their homes. The company deploys more than 24,000 field employees from 335 field offices across 22 states.
This company really cares about its employees, who are dedicated to the mission of providing quality at-home health care. They are also primarily low-wage earners. And although BAYADA offered a low-cost health plan—specifically designed so that low-wage earners could meet the ACA individual mandate requirement—enrollment in it was sparse. So, in the fall of 2015—with ACA penalties climbing—BAYADA hired Benz to make sure its employees knew about and enrolled in a medical plan to avoid the ACA individual mandate penalty.