Hitachi Vantara is a leading provider of cloud-based solutions to help companies get more from their data. Over the years, the company has worked hard to help its employees make the most of their triple-tax-advantaged Health Savings Accounts (HSAs). We’ve supported those efforts since 2014, first by helping Hitachi Vantara establish a strong communication foundation with a customized benefits brand and a comprehensive benefits website. Since then, we regularly reevaluate the company’s strategic goals and create focused campaigns designed to help employees take steps toward greater financial security.
Early HSA campaigns focused on encouraging employees to save enough in their HSAs to cover their health plan deductibles, in case they experienced an unplanned health event and found themselves with unexpected health expenses. Once employees achieved that milestone, they were nudged to save enough to reach the minimum balance needed to invest a portion of their HSAs for additional growth potential. Before that nudge, very few employees were taking advantage of that growth potential.
Through these communication efforts, the percentage of employees with HSA balances above $5,000 increased from 17.57% to 32.70%.
When Hitachi Vantara realized how many employees had HSA balances large enough to invest, the company decided to launch a targeted campaign to encourage its employees to start investing. They asked us to help.