Jennifer Benz will be co-presenting with Dennis Triplett, Healthcare Services CEO of UMB Bank of Kansas City, at this year’s EBN Benefits Forum and Expo. The session is titled, “Making HSAs work: Insights and best practices.”
For many companies, high-deductible health plans are the only way forward, but few have cracked the code about engaging people in choosing benefits, using the plans and saving for their futures. Using account holder data and expert marketing techniques, UMB, a leading HSA administrator, is breaking new ground in education and engagement. UMB will share insights from their research and show you how to communicate more effectively, and drive the specific behaviors that make health care consumerism a success.
Attendees will gain strategic insights and practical, usable tips on a variety of benefits topics including:
Best practice benefits communication, including the latest social media and mobile strategies
Promoting health care consumerism, retirement savings and financial wellness
Applying marketing techniques to target the right messages to the right audience
Date: September 10, 2012
Time: 4:00pm – 4:45pm
Location: JW Marriott Desert Ridge, Phoenix, AZ