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We are a communications and marketing agency solely, purposefully, and passionately focused on employee benefits.

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Segal Benz  >  Insights  >  Blog
3 Engaging Enrollment Campaigns to Spark Your Creativity

Enrollment is right around the corner, and that means it’s time to start thinking about your communications, including how to connect with your employees and reach their families at home. The good news? There are a number of innovative channels to help you achieve this goal.

by Caroline Lowry. July 25, 2022 in Value of Comms, Branding & Design, Enrollment, Engagement
Investing for Impact: Communicating About ESG in DC Plans

Interest in ESG (environmental, social, and governance) is growing. But what does that mean for your retirement plan and communications strategy? We’ve developed a framework with several members of the Defined Contribution Institutional Investment Association (DCIIA) to help retirement plan sponsors communicate about ESG in DC plans.

by Megan Yost. July 18, 2022 in Financial Benefits
4 Stats That Prove Investing in Benefits Communications Pays Off

A lot has been written about the Great Resignation and its effect on the workplace over the past year. According to MetLife’s recent study on employee benefits trends, employees’ understanding of their benefits can have a big impact on loyalty, job satisfaction, and more.

by Megan Yost. June 29, 2022 in Value of Comms, Research & Studies, Engagement
Reaching Your Dispersed Workforce

Even before the pandemic, there were millions of U.S. workers who didn’t report to a company headquarters, local office, or retail or manufacturing site. For some, such as construction and building maintenance workers, the job site changes on a regular basis. And for others, such as over-the-road (OTR) truck drivers, the worksite changes at an average speed of 50 miles per hour. So how do you successfully communicate with a dispersed workforce for whom a regular office location with a computer is not part of the work routine?

by Brandon Moore. June 14, 2022 in User Experience, Value of Comms, Targeting, Strategy, Engagement
Rethinking Mental Health

Organizations of all sizes are rethinking how they take care of the mental health of their people using a holistic perspective. This has quickly become the topic of conversation among benefit leaders as they examine the programs they offer, through an equity and inclusion lens, in the wake of the COVID pandemic. So what is your organization doing to create a culture that focuses on mental health and provides support for people in crisis?

by Diane Swisher. May 23, 2022 in Wellness, Health Care, Engagement
7 Ways to Engage Employee Resource Groups in Benefits Communications

It’s no secret that supporting diversity, equity, and inclusion (DEI) is critical to a healthy and engaged workforce. Engaging your people in their benefits is one way to tangibly show you care—and working closely with your employee resource groups (ERGs) can give you an additional boost. Here are 7 ways you can engage with ERGs to ensure that what you have to offer isn’t being overlooked.

by Cassandra Roth. May 16, 2022 in Work/Life Benefits, Targeting, Strategy, Engagement, Change Management
Mental Health Awareness Month: Removing Barriers to Accessing Mental Health Resources

Despite a tremendous focus on mental health benefits over the last couple of years, many organizations are still not seeing the engagement with programs and providers that they would like. Whether it is uncertainty about how a program works, a concern about privacy, or simply not enough time in the day, many things get in the way of people using the mental health benefits that are available to them. So what can organizations do to remove the barriers to accessing mental health resources?

by Diane Swisher. April 28, 2022 in Work/Life Benefits, Wellness, Value of Comms, Engagement
How to Get the Biggest Impact from Your Communications—With Any Budget

For some organizations, budget for benefits communications may be scarce. But that doesn’t mean your communications, and your people, have to suffer. There are simple things you can do to affect how your people engage with your benefits, and you don’t have to be a large organization with a big budget to implement them. Here’s what we recommend.

by Angela Purdum. April 05, 2022 in Value of Comms, Strategy
Making It Easier to Engage with Benefits Information

When it comes to website development, technology continues to enhance our capabilities. But many principles and best practices remain the same over time. In today’s world of everything shiny, new, and different, it’s important to remember what’s core to successful benefits communication.

by Jon Stuckey. March 09, 2022 in User Experience, Technology, Branding & Design, Strategy
5 Common Website Usability Mistakes and How to Avoid Them

Have you ever looked at a website and felt that something was off? Maybe the navigation was in an unusual place or there were too many pop-ups. Those gut reactions are a part of the user experience, and if your website isn’t hitting the mark, you may be creating a bad user experience. Here’s how to avoid 5 common website usability mistakes and improve your website.

by Sarah Frick. February 22, 2022 in User Experience, Technology, Research & Studies, Engagement

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