The success of the Obama campaign illustrates a lot of communication fundamentals. The fact that they did ALL of them so well and so strategically is what is truly impressive. Here are just a few:
A couple months ago, I did the 35-mile Tour d’Organics bike ride with a group of friends in Sebastopol. The ride was gorgeous—and strenuous—and we couldn’t wait to eat lunch when we finished.
A recent survey from the National Business Group on Health finds that, although employees want to improve their health, the demands of work and personal life and overall stress make it difficult to meet their goals.
Too many companies delay communicating with employees until they have “all” the answers or have decided every last detail of a big change. This is the wrong approach for so many reasons.
There’s a lot going on to make people nervous about the economy, their jobs and their future security. Given the state of affairs, the worst thing employers can do is remain quiet. Uncertain times are just when you should be communicating more—and getting executives and leadership in visible positions, talking openly with employees.
Exciting announcement! We received a Silver Quill Excellence Award in IABC’s Pacific Plains Competition for our 2007 Intuit Benefits Campaign.
Daily Diversion, the Employee Benefit News blog, featured our 5 last-minute tips for enrollment communication yesterday as their “Tip of the Day.”
I’m always looking for good ways to illustrate big numbers. Health care costs for any company are a huge factor, but it is really hard to make any number with more than 5 zeros meaningful for employees.
MetLife has launched a free consumer tool in response to their 2008 Open Enrollment survey. No surprise that the survey found ”...employees are indicating that they would like greater access to benefits information, guidance and personalized support, which could allow them to conduct thorough research as they do before they purchase other products and services.”
I was doing a pretty good job not paying attention to the presidential election until the conventions. Since then, I’m admittedly completely addicted to the news and campaign emails and internet rumors.