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We are a communications and marketing agency solely, purposefully, and passionately focused on employee benefits.

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Segal Benz  >  Insights  >  Blog
7 Ways to Engage Employee Resource Groups in Benefits Communications

It’s no secret that supporting diversity, equity, and inclusion (DEI) is critical to a healthy and engaged workforce. Engaging your people in their benefits is one way to tangibly show you care—and working closely with your employee resource groups (ERGs) can give you an additional boost. Here are 7 ways you can engage with ERGs to ensure that what you have to offer isn’t being overlooked.

by Cassandra Roth. May 16, 2022 in Work/Life Benefits, Targeting, Strategy, Engagement, Change Management
Mental Health Awareness Month: Removing Barriers to Accessing Mental Health Resources

Despite a tremendous focus on mental health benefits over the last couple of years, many organizations are still not seeing the engagement with programs and providers that they would like. Whether it is uncertainty about how a program works, a concern about privacy, or simply not enough time in the day, many things get in the way of people using the mental health benefits that are available to them. So what can organizations do to remove the barriers to accessing mental health resources?

by Diane Swisher. April 28, 2022 in Work/Life Benefits, Wellness, Value of Comms, Engagement
How to Get the Biggest Impact from Your Communications—With Any Budget

For some organizations, budget for benefits communications may be scarce. But that doesn’t mean your communications, and your people, have to suffer. There are simple things you can do to affect how your people engage with your benefits, and you don’t have to be a large organization with a big budget to implement them. Here’s what we recommend.

by Angela Purdum. April 05, 2022 in Value of Comms, Strategy
Making It Easier to Engage with Benefits Information

When it comes to website development, technology continues to enhance our capabilities. But many principles and best practices remain the same over time. In today’s world of everything shiny, new, and different, it’s important to remember what’s core to successful benefits communication.

by Jon Stuckey. March 09, 2022 in User Experience, Technology, Branding & Design, Strategy
5 Common Website Usability Mistakes and How to Avoid Them

Have you ever looked at a website and felt that something was off? Maybe the navigation was in an unusual place or there were too many pop-ups. Those gut reactions are a part of the user experience, and if your website isn’t hitting the mark, you may be creating a bad user experience. Here’s how to avoid 5 common website usability mistakes and improve your website.

by Sarah Frick. February 22, 2022 in User Experience, Technology, Research & Studies, Engagement
Boost Employee Benefits Communication and Financial Well-Being with America Saves Week

America Saves Week—the annual celebration promoting savings and healthy financial habits—is a great time to shine a spotlight on financial well-being and promote resources that may help your people improve their financial lives. Here’s how you can boost your employee benefits communication and financial well-being with free resources from America Saves Week.

by Megan Yost. February 07, 2022 in Wellness, Financial Benefits, Engagement
Communicating the No Surprises Act to Your Employees and Plan Members

The No Surprises Act protects consumers from balance billing in two circumstances: medical emergencies and visits to in-network facilities. Here’s how to communicate this to your employees and plan members.

by Chris Fielder | Andrew Kaplan. January 25, 2022 in Value of Comms, Health Care, Change Management
Reimagining the Employee Onboarding Experience
Navigating a new job is never easy. It’s especially challenging now in our uncertain world. The unfortunate fact is that most of the time new employee onboarding is not a great experience for employees or the organizations they join. But it can be.
by Ettore Toppi. January 11, 2022 in User Experience, Value of Comms, Technology, Engagement
Happy Holidays from Segal Benz!
Wishing you happy holidays and a year ahead filled with kindness and gratitude.
by Jennifer Benz. December 15, 2021 in Wellness, Value of Comms, Engagement
How to Help Your Employees Improve Their Personal Finances

Money, and the lack of it, is stressful, and that stress affects every aspect of peoples’ lives, including their work life. Research, both before and during the COVID-19 pandemic, has shown that financial stress is an issue for employers as well as their workers. The trick for employers is knowing what to do about it. So how do organizations cost-effectively optimize their financial benefits offerings to help people address their financial needs?

by Bennett Hadley. December 09, 2021 in Wellness, Strategy, Research & Studies, Financial Benefits

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