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Jennifer Benz March 12, 2012 2 min read

#SXtext4baby: Twitter weighs in on our SXSW panel, “text4baby: The power of public-private partnership”

Yesterday I had a blast presenting with Sarah Ingersoll (National Healthy Mothers, Healthy Babies Coalition), Kimberly Bassett (CTIA Wireless Foundation), Susan Can (Johnson & Johnson) and Paul Meyer (Voxiva) at SXSW. There have been tons of innovative health sessions at SXSW, and we’re proud to be one of them.

Maternal and child health is a topic that is near and dear to us at Benz—and our Fortune 500 clients. We immediately fell in love with text4baby when we heard about it (A free, bilingual health education text messaging service for pregnant women and new moms—what’s not to love?) and created a toolkit pro bono to help employers promote text4baby.

During our panel session, we discussed the public-private partnership that makes text4baby so unique, text4baby’s technology platform, how employers can get behind the program and lots more!

We had some great responses and questions during the session. Here’s what some audience members tweeted about the panel:

You don’t need lots of words to make a huge behavioral impact—so true @jenbenz! Great panel and social movement!!#Text4Baby #SXSWh #SXSW

— Kaulen Pickell (@Kaulen) March 12, 2012

+1 RT @JessikaBoedeker: Text messages – can reach underserved populations that an Iphone app never will #SXText4baby #SXSW #sxswi

— Alison Pilsner (@alisonpilsner) March 12, 2012

Why SMS? 99% of text messages are read, 95% within three minutes. You GO to an app; text messaging comes to YOU. #text4baby #sxswi

— Laura Gerhardt (@gerhardt87) March 12, 2012

Can also txt to specific regions if there is an outbreak or change in guidelines #sxtext4baby pretty powerful stuff!

— Tori Garten (@OscarTKG) March 12, 2012

@text4baby session on public-private partnerships. Already 300K mom signed up for program – largest mobile initiative in US. #sxtext4baby

— Razorfish Health (@RazorfishHealth) March 12, 2012

These #SXText4baby messages are working – 75 of people in study have learned about a new medical condition they didn’t know about

— Jessika Boedeker (@JessikaBoedeker) March 12, 2012

Let’s not forget the Spanish speaking community. Spanish speaking moms can text “bebe” to 511411 #text4baby

— Shalama Jackson (@shalamajackson) March 12, 2012

#text4baby such a great idea – and lots more health opportunities can be tackled using this technology text4baby.org

— Eleanor K. Duff (@duffeleanor) March 12, 2012

What are other ways? Going global? Other Health issues? Obesity perhaps? Attitude change? A be happier txt campaign? #sxtext4baby

— Tori Garten (@OscarTKG) March 12, 2012

In a series of #SXSWh disappointments with speakers not showing, it’s great to see @voxivapaul enter via Skype. Way to go! #Text4Baby

— Joe @ HCB Health (@HCB_Joe) March 12, 2012

Thanks @verizon for being a partner to allow mothers to receive texts for #text4baby

— Shalama Jackson (@shalamajackson) March 12, 2012

16 and pregnant – text for baby video – shows teen mom talking about the messages she got from text for baby #sxtext4baby – power of txt!

— Tori Garten (@OscarTKG) March 12, 2012

RT @jenbenz: Amazing and touching questions and personal stories from the audience #Text4Baby #SXSWh >> bit.ly/xhMUmK session’s URL

— Lawrence (Larry Lin) (@LarryLin) March 12, 2012

Thanks for all the great tweets, everyone! Please continue to spread the word about text4baby!

Jennifer Benz

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.