Benefits communications can be especially challenging when your teams aren’t working under the same roof or even in the same country. Here are some key strategies for keeping your employees informed and engaged—wherever they are.
Don’t annoy employees with the typical cheesy stock photos, generic statements about healthy living or the-sky-is-falling reminders about soaring health care costs. Instead, educate employees and their families about the practical ways your company supports their unique goals.
We have the honor of being a voice in the ever-important and always-changing employee benefits industry. Our 10th anniversary offered the opportunity to reach out to many of our friends, clients, and partners, and ask them to reflect on the past 10 years and share what they want to see happen in the next 10.
With five generations in the workplace, Millennials are poised to soon become the majority, and are reshaping the communication ecosystem for the better, for all. As their numbers (and influence) grow, it’s vital to understand what they value so that you can reach them effectively.
We talk a lot about how employers are uniquely positioned to help their employees become more financially secure through the benefits they offer—not just by taking advantage of financial wellness programs, but by understanding how choosing and using their health benefits correctly will also benefit them financially. But their influence doesn't stop there—together, employers wield the power to reshape the health care industry overall. See how the conversation's unfolding.
In celebration of our 10-year anniversary, we asked dozens of benefits leaders to share their stories, including their thoughts on the current landscape and their visions for the future of employee benefits. We’re publishing their interviews every week on my LinkedIn page as part of our series, Insights From Industry Leaders. They explain why benefits communication matters.
After you’ve spent months pouring your heart and soul into developing and rolling out your communications campaign, there’s nothing more inspiring than hearing from employees about what’s working well for them—or learning what isn’t so you can make real-time adjustments. That’s why we advise benefits teams to include feedback in their communication strategy. Hear some of the amazing things our clients’ employees say about their benefits communications.
Here at Benz Communications, we spend our days advocating for more and better benefits communication, so we’re always excited when we see companies put this into practice. This is why I was thrilled to say “yes,” when benefits giant Ameritas asked me to participate in a series of thought leadership videos for its employer clients.
In today’s benefits world—where a company’s workforce can span three distinct generations—it’s no surprise that your core benefits menu isn’t going to please everyone all of the time, or even some of the time. Voluntary benefits have supplemented core benefits in one way or another since the 1960s. When deployed successfully, they can wield tremendous power, single-handedly improving employee satisfaction, increasing your employee value proposition (EVP), and distinguishing your company among competitors for the best and brightest employees. Our latest blog shows you how to make this happen.