User experience

People think of their benefits in terms of the real-life problems they solve, not in neatly defined categories like ‘health and wellness,’ and ‘financial security.’ You’ll be surprised by the traction your communications get when they reflect this way of thinking, too.

User experience—positive or negative—plays a huge role in benefits, touching everything from plan design to administration and communication. You can’t afford not to pay attention to it.

Talking to your employees lets you understand what motivates them, what their goals are, and where they get stuck. It’s how you can help ensure the programs you create, the processes you put into place, and the communications you design will actually hit the mark.

Vendors and brokers typically have a boatload of communications to market their products and services. Use them. Just be sure to adjust them so they have the impact you want.

We have the recipe for engagement—plus a pantry full of what it takes to get employees to bite. Our Insights library features blog posts with helpful tips and best practices, webinars, guides, white papers, and more—everything you’ll need to commit to employee engagement in 2018.

Get what it takes to create standout benefits communication for your organization. Our new ebook series, Unlocking successful benefits communication, details our 10-key framework for communication that engages employees.

Everyone is talking about employee engagement. But, are you doing all you can to make it happen in your company?