The 2018 Human Resource Executive HR Technology Conference and Expo (HR Tech) just wrapped up in Las Vegas, and we’re here with the top takeaways for HR and benefits teams.
If there were ever a time to pull out all the promotional stops, that time would be Open Enrollment. The more unexpected or distinctive the display, the more likely it’ll grab your employees’ attention and spur them to act.
Benefits engagement happens when you craft an employee experience that connects them and creates loyalty to your brand. Use these tips for annual enrollment and throughout the year.
With an average workforce that can span 5 generations, you have an incredibly diverse population to engage in the complicated world of benefits. Various family situations, motivations, and earnings create a lot to consider. See how targeted open enrollment communications can get you better results.
One-and-done just doesn’t cut it when it comes to communicating your benefits. Multi-channel, year-round communication is what it takes to get employees on board.
Strategy isn’t just about your approach to communications—it has a role in benefits program design, too. Both should drive action and business goals. Here’s how that looks when it’s done right.
People think of their benefits in terms of the real-life problems they solve, not in neatly defined categories like ‘health and wellness,’ and ‘financial security.’ You’ll be surprised by the traction your communications get when they reflect this way of thinking, too.
User experience—positive or negative—plays a huge role in benefits, touching everything from plan design to administration and communication. You can’t afford not to pay attention to it.
