Your benefits home page is a preview of the experience visitors are about to have on your benefits site. Make it easy on the eyes and easy to navigate. But most importantly, make it easy for people to find exactly what they need.
If there were ever a time to pull out all the promotional stops, that time would be Open Enrollment. The more unexpected or distinctive the display, the more likely it’ll grab your employees’ attention and spur them to act.
With an average workforce that can span 5 generations, you have an incredibly diverse population to engage in the complicated world of benefits. Various family situations, motivations, and earnings create a lot to consider. See how targeted open enrollment communications can get you better results.