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Segal Benz  >  User experience

User experience

Ask Employees What They Want. That Way, You’ll Create Programs They Actually Use

Think you know what your employees want? What they like? The only way to know for sure is to ask. You’ll be happy you did!

Lindsay Kohler
Senior Consultant
The Trick to Getting Employees to Take Action? Keep Communications Simple and Easy

Want your employees to take a specific action? Tell them up front, where they can’t miss it.

Alisha Berman
Editorial Manager
5 Top Takeaways from HR Tech 2018

The 2018 Human Resource Executive HR Technology Conference and Expo (HR Tech) just wrapped up in Las Vegas, and we’re here with the top takeaways for HR and benefits teams.

Jon Stuckey
Director of Creative Technology & Innovation
6 Clever Promos to Get Employees Excited About Open Enrollment

If there were ever a time to pull out all the promotional stops, that time would be Open Enrollment. The more unexpected or distinctive the display, the more likely it’ll grab your employees’ attention and spur them to act.

Jennifer Benz
SVP Communications Leader
Designing a Memorable Employee Experience for Annual Enrollment—and Every Day

Benefits engagement happens when you craft an employee experience that connects them and creates loyalty to your brand. Use these tips for annual enrollment and throughout the year.

Rita Harris
Senior Consultant
Targeting Open Enrollment Communications for Better Engagement

With an average workforce that can span 5 generations, you have an incredibly diverse population to engage in the complicated world of benefits. Various family situations, motivations, and earnings create a lot to consider. See how targeted open enrollment communications can get you better results.

Lindsay Kohler
Senior Consultant
Want Employees to Use Their Benefits? Keep the Communication Coming

One-and-done just doesn’t cut it when it comes to communicating your benefits. Multi-channel, year-round communication is what it takes to get employees on board.

Megan Yost
Engagement Strategist
Intentional Benefits Plan Design and Communication Improves Enrollment

Strategy isn’t just about your approach to communications—it has a role in benefits program design, too. Both should drive action and business goals. Here’s how that looks when it’s done right.

Lindsay Kohler
Senior Consultant
The IKEA Parable: A Primer for Applying Design Thinking to Benefits Communication

People think of their benefits in terms of the real-life problems they solve, not in neatly defined categories like ‘health and wellness,’ and ‘financial security.’ You’ll be surprised by the traction your communications get when they reflect this way of thinking, too.

Lindsay Kohler
Senior Consultant
3 Things Benefits Leaders Need to Know About User Experience

User experience—positive or negative—plays a huge role in benefits, touching everything from plan design to administration and communication. You can’t afford not to pay attention to it.

Isabelle Englund-Geiger
Senior Vice President, Communications Leader

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