Consumer data insights and predictive analytics can create a more personalized and meaningful benefits experience for employees when they’re used correctly—but only if employees are confident their privacy isn’t at risk.
Looking for additional ways to communicate with your employees? Before you roll out video, a blog, text messaging, or any other new communication channel, plan for how it will fit into your overall communication strategy.
As many employers are starting to recognize, managing stress is an important part of leading a healthy life and key to being a productive employee. Intuit is facing this challenge head-on by expanding its new Well Minds program.
Recently, a high-tech client asked for our help in creating a benefits website strategy. They wanted to offer their internal customers the same high-caliber user experience that they provide their external customers on their slick, cutting-edge corporate website. Here’s what we told them.
The world is changing in more ways than we can count. For benefits professionals, this means adapting to three big, new realities and factoring them into your employee benefits strategy to help your organization thrive.
How many times have you spoken of your employees in generalities? “Our average age is 42,” or “Our average income is $72,000 a year.” What do those generalities tell you about Paul in Accounting’s current sources of stress, or which programs he might be open to or need? Learn why thinking of your employees as individuals, instead of averages, will increase the effectiveness of your benefits communication.
Most employers have finally realized that they need to have a benefits website—sometimes called a hub or portal—as a single place online (outside the firewall) to house all their benefits information. But in today’s world, that just isn’t enough. To stay a step ahead of the competition, meet employee expectations, and get the most from your benefits—and website—investment, you need to have a great benefits website.
Ten years ago, there was no such thing as a “smartphone,” and when the iPhone was unveiled in 2007 no one could have predicted the mobile revolution that followed. From Facebook to selfies and everything in-between, our phones have become our primary connection to the rest of the world. Learn what this mobile revolution means for the future of employee benefits.
Benefits communications can be especially challenging when your teams aren’t working under the same roof or even in the same country. Here are some key strategies for keeping your employees informed and engaged—wherever they are.
Benefits professionals are increasingly borrowing a page from the consumer marketers’ playbook to promote benefits in ways that captivate employees. From campaigns with catchy slogans to visuals that pop, it’s all about getting employees to hear your message and engage with it. And these days, there’s no better medium for engagement than video.