If there were ever a time to pull out all the promotional stops, that time would be Open Enrollment. The more unexpected or distinctive the display, the more likely it’ll grab your employees’ attention and spur them to act.
Benefits engagement happens when you craft an employee experience that connects them and creates loyalty to your brand. Use these tips for annual enrollment and throughout the year.
One-and-done just doesn’t cut it when it comes to communicating your benefits. Multi-channel, year-round communication is what it takes to get employees on board.
No one goes to the doctor or hospital thinking, “I really hope I get average care.” That’s why high-value health plans are gaining momentum. Now, it’s easier than ever to roll out high-quality plans employees will choose.
Simplicity can mean the difference between merely producing a communication and producing a communication that people actually read, understand, and act on.
Strategy isn’t just about your approach to communications—it has a role in benefits program design, too. Both should drive action and business goals. Here’s how that looks when it’s done right.
Because not all employee-facing communication is about benefits. To ensure your messages to employees shine, partner with your internal comms team for better results.
User experience—positive or negative—plays a huge role in benefits, touching everything from plan design to administration and communication. You can’t afford not to pay attention to it.
Talking to your employees lets you understand what motivates them, what their goals are, and where they get stuck. It’s how you can help ensure the programs you create, the processes you put into place, and the communications you design will actually hit the mark.
Vendors and brokers typically have a boatload of communications to market their products and services. Use them. Just be sure to adjust them so they have the impact you want.
