No one goes to the doctor or hospital thinking, “I really hope I get average care.” That’s why high-value health plans are gaining momentum. Now, it’s easier than ever to roll out high-quality plans employees will choose.
Simplicity can mean the difference between merely producing a communication and producing a communication that people actually read, understand, and act on.
Strategy isn’t just about your approach to communications—it has a role in benefits program design, too. Both should drive action and business goals. Here’s how that looks when it’s done right.
Because not all employee-facing communication is about benefits. To ensure your messages to employees shine, partner with your internal comms team for better results.
User experience—positive or negative—plays a huge role in benefits, touching everything from plan design to administration and communication. You can’t afford not to pay attention to it.
Talking to your employees lets you understand what motivates them, what their goals are, and where they get stuck. It’s how you can help ensure the programs you create, the processes you put into place, and the communications you design will actually hit the mark.
Vendors and brokers typically have a boatload of communications to market their products and services. Use them. Just be sure to adjust them so they have the impact you want.
Level the playing field for your employees’ attention. Learn how to leverage the habits they display as consumers to engage them more effectively in their employee benefits.
We have the recipe for engagement—plus a pantry full of what it takes to get employees to bite. Our Insights library features blog posts with helpful tips and best practices, webinars, guides, white papers, and more—everything you’ll need to commit to employee engagement in 2018.
Get what it takes to create standout benefits communication for your organization. Our new ebook series, Unlocking successful benefits communication, details our 10-key framework for communication that engages employees.
