Because not all employee-facing communication is about benefits. To ensure your messages to employees shine, partner with your internal comms team for better results.
User experience—positive or negative—plays a huge role in benefits, touching everything from plan design to administration and communication. You can’t afford not to pay attention to it.
Talking to your employees lets you understand what motivates them, what their goals are, and where they get stuck. It’s how you can help ensure the programs you create, the processes you put into place, and the communications you design will actually hit the mark.
Vendors and brokers typically have a boatload of communications to market their products and services. Use them. Just be sure to adjust them so they have the impact you want.
Level the playing field for your employees’ attention. Learn how to leverage the habits they display as consumers to engage them more effectively in their employee benefits.
We have the recipe for engagement—plus a pantry full of what it takes to get employees to bite. Our Insights library features blog posts with helpful tips and best practices, webinars, guides, white papers, and more—everything you’ll need to commit to employee engagement in 2018.
Get what it takes to create standout benefits communication for your organization. Our new ebook series, Unlocking successful benefits communication, details our 10-key framework for communication that engages employees.
Earlier this year, we were honored to complete a pro bono project for the San Francisco Marin Food Bank. The communication strategy we developed for the Food Bank included ideas that will help organizations of any size improve their communications.
Ask and you shall receive—finally! With larger communication budgets in hand, the big question for benefits leaders is where to spend that money for maximum impact. Here’s what to do when you hear “yes” to your request for more communications budget.