Your benefits home page is a preview of the experience visitors are about to have on your benefits site. Make it easy on the eyes and easy to navigate. But most importantly, make it easy for people to find exactly what they need.
Lenovo’s holistic emphasis on well-being has been uniquely successful in attracting, engaging, and supporting employees. Its employee-centric focus is cleverly coupled with integrating diverse topics across health and wealth and in framing programs around the problems they can solve, versus which departments they’re a part of.
Your benefits can be the cornerstone of creating an unforgettable user experience for your people—especially when your benefits communications leverage your brand. Learn how a solid brand provides a competitive advantage for any employer or plan sponsor trying to promote its benefits.
If there were ever a time to pull out all the promotional stops, that time would be Open Enrollment. The more unexpected or distinctive the display, the more likely it’ll grab your employees’ attention and spur them to act.
People think of their benefits in terms of the real-life problems they solve, not in neatly defined categories like ‘health and wellness,’ and ‘financial security.’ You’ll be surprised by the traction your communications get when they reflect this way of thinking, too.
Get what it takes to create standout benefits communication for your organization. Our new ebook series, Unlocking successful benefits communication, details our 10-key framework for communication that engages employees.