Pete is a passionate advocate for using technology to affect real business change. He blends his skills and extensive knowledge of benefits communication, consumer marketing, creative design, digital strategy, and business know-how to create fresh, new ideas that delight audiences and measurably improve business results. Pete provides guidance to clients such as Adobe, Intuit, Lenovo, PayPal, and Synopsys. Since joining Segal Benz, Pete has transformed our approach to measurement and analytics, provided unique insights into consumer marketing strategies and tactics to create new benefits communication approaches, and developed a Segal Benz-managed email solution. He’s currently working on chatbot, AI, augmented reality, and marketing automation. Prior to joining Segal Benz, Pete spent 10 years at Aon Hewitt, where he consulted and built technology solutions for Target, Disney, PepsiCo, Dell, and Allstate.