As a senior writer at Segal Benz, Brian is a guru when it comes to converting dense, complicated information into everyday language that is both easy to understand and compelling. He brings deep benefits and communications experience to our client engagements and is the creative mind behind many of our most successful campaigns, including those with Intuit, Lenovo, Synopsys, and Adobe. Before joining Segal Benz, Brian worked in benefits communications for Salesforce and Wells Fargo, where he kept the workforces informed about and engaged with their benefits. He also offers a breadth of marketing knowledge, having served as a copywriter at The Gap, CNET, and Macy’s. With his journalism background, Brian is adept at transforming industry jargon into engaging and reader-friendly messaging.